Speaking of wall display, retail brands all know that this is the main sales area. In addition to the sales function, the beauty of wall display is also a very important visual point of a store. Generally, as a centralized display area, the layout, capacity, lighting and collocation of goods are connected with the behavior of consumers.
This paper discusses the wall display from the types of walls and different product categories. There is a large main visual wall directly behind the store. Many brands display this wall with props and designs. Although the flat effect of product display is sacrificed, its "eye-catching" is very high, which introduces a lot of passengers into the store. For design type stores, high customer and unit price stores, such as luxury brands, as well as some brands that are slightly located or just established, this is a good choice.
However, here we mainly discuss the wall display of products. Each store has several walls for product display. According to the dynamic design of the store, the functionality of each wall is different. How to make good use of wall display to improve the beauty of the store and increase sales?
However, there are exceptions in this area. For example, some fast fashion brands sometimes locate this area as "inventory area or capacity area" due to large volume of goods, so as to save warehouse space, especially those products that can be stacked, such as cowboy brands, men's shirt brands, etc. However, it is necessary to display this area neatly, and pay attention to the overall color and collocation. A powerful exhibitor can still turn such a "inventory area" into a treasure, presenting a beautiful display effect!
For luxury brands, designer brands or women's wear, home brands and other categories that require high display aesthetics, the high-end area can be used as a small display area for cross display, or creative scene display, etc. In the clothing category, the high area is generally used as a whole group of display areas for bags or shoes and accessories, which is a small area to test the exhibitor's personal display ability!
Let's look at an example:
2. The middle part of the wall display is not only an important area for product display, but also a decisive area for customers' consumption. No matter the style, color, shape and material of the product, it needs to be able to let customers see and feel. For textile fabrics, it is obviously easier to display products in front hanging and stacking than in side hanging. Of course, the most important thing is that the height of this area is within the reach of the vast majority of people. In addition to displaying according to the company's display specifications, details are extremely important, such as price tags, necklines, cuffs, straps, shoelaces, etc. sometimes the creative display of details can often add different artistic conception to the whole wall!
3. The lowest floor of the wall display is generally used as a capacity area, and all products can be fully seen when facing this area during centralized display. The lower display area has the function of customers to choose different sizes, styles and prices. We can make more use of side hanging or stacking display to increase the flat effect and leave the impression of "full goods" to customers. Sometimes it is possible to make this area free of dead boards by using the method of alternating front hanging and side hanging. Different categories have different treatment modes for the lower area.
Here, we list some wall displays of categories:
luxury goods
Luxury category is a special group. The main difference of wall display is its capacity. Because many brands have clearly divided their product categories, their wall display is more about coordinating themes, styles and colors. Even many times, the clothing part has omitted a certain area of the wall display, and only one link is made. Simplicity and advanced is the primary principle of luxury goods! Ultra low density display supplemented by some decorative design props can enhance the overall beauty of the store.
Footwear and Bag Brands
Because of product attributes, wall display is very important for shoes and bags!
The SKU of the overall wall of shoes and bags needs to be more uniform visually than that of clothing. Except for the "indirect transition color series" display method, the absolute majority of shoes and bags brands do not have a large visible color block visually, which is convenient for the unity of the overall store.
"There is also a compact spacing relationship in the plumpness of the product, which will form a complete and comfortable visual experience!"
---Simon Li, brand display manager of shoes and bags
Since shoe bags are no longer used as accessories here, some interesting creative techniques are no longer displayed only on the top of the wall, but in the middle area, highlighting the brand's new products, stories, and the collocation and relevance between products.
Accessory brands or products
Because of the wide variety of accessories and completely different shapes and designs, the exhibitor can choose to "let himself fly" slightly. According to the color and style matching, the layout can be slightly casual, so as to enhance the lively sense of display and prevent consumers from feeling serious.
However, for fast fashion jewelry brands that specialize in selling accessories or whose customer unit price is not high, due to the large volume of shipments, tidiness is a very important display principle!
Household brands
Wall display is extremely important for home categories. In addition to being placed neatly, appropriate scene display and stacking techniques can bring home comfort, so that customers can directly imagine the appearance of products in their own homes when buying! As for how to partition the wall, it will depend on the tone of different brands.
Creative wall display and design
With the continuous development of the retail industry and people's pursuit of a sense of experience, there are more and more creative and artistic displays. A simple wall can have unlimited space to play.
Store lighting type:
1. Level I integrated lighting
Be responsible for the basic lighting of the whole store, mainly including embedded laminate lights, linear lights and sky lanterns, to provide basic lighting for the daily work of the store.
2. Key lighting
Focus on the key products to be promoted or sold, models, track spotlights and spotlights. It requires precise adjustment of direction, color temperature, illumination, etc.
3. Regional working lighting
The key lighting installed for the sale of an area is sometimes used at the cash register to brighten the whole area. It is a supplement to comprehensive lighting, and energy-saving lamps should be selected as far as possible.
4. Decorative lighting
Increase the sense of hierarchy of retail space lighting. At the same time, it can be used as a part of the soft decoration of the store to enhance the shopping atmosphere and sense of decoration. For example, large chandeliers, table lamps, floor lamps.
It should be noted that:
1. Ensure that the light shines on the product to increase the probability of being found. Don't laugh, many shop lights actually shine on the ground!
2. Establish consumers' initial impression of the store through lighting.
3. Change the brand image through lighting, so as to enhance customer stickiness.
4. Some categories need to pay more attention to the use of lights, such as jewelry stores
This paper discusses the wall display from the types of walls and different product categories. There is a large main visual wall directly behind the store. Many brands display this wall with props and designs. Although the flat effect of product display is sacrificed, its "eye-catching" is very high, which introduces a lot of passengers into the store. For design type stores, high customer and unit price stores, such as luxury brands, as well as some brands that are slightly located or just established, this is a good choice.
However, here we mainly discuss the wall display of products. Each store has several walls for product display. According to the dynamic design of the store, the functionality of each wall is different. How to make good use of wall display to improve the beauty of the store and increase sales?
Wall partition:
1. The top floor area is usually the "information publicity and advertising area", because it is relatively high. As an information area, it can present customers with information about the products on the wall, the products on sale in the store, and so on. This area is generally used as a decoration area, advertising area, pop or interesting decorations that are beautiful enough to instantly attract customers, leading customers to the innermost part of the store, so as to strengthen the dynamic line of the whole store. Therefore, the lighting here is particularly important.
However, there are exceptions in this area. For example, some fast fashion brands sometimes locate this area as "inventory area or capacity area" due to large volume of goods, so as to save warehouse space, especially those products that can be stacked, such as cowboy brands, men's shirt brands, etc. However, it is necessary to display this area neatly, and pay attention to the overall color and collocation. A powerful exhibitor can still turn such a "inventory area" into a treasure, presenting a beautiful display effect!
For luxury brands, designer brands or women's wear, home brands and other categories that require high display aesthetics, the high-end area can be used as a small display area for cross display, or creative scene display, etc. In the clothing category, the high area is generally used as a whole group of display areas for bags or shoes and accessories, which is a small area to test the exhibitor's personal display ability!
Let's look at an example:
2. The middle part of the wall display is not only an important area for product display, but also a decisive area for customers' consumption. No matter the style, color, shape and material of the product, it needs to be able to let customers see and feel. For textile fabrics, it is obviously easier to display products in front hanging and stacking than in side hanging. Of course, the most important thing is that the height of this area is within the reach of the vast majority of people. In addition to displaying according to the company's display specifications, details are extremely important, such as price tags, necklines, cuffs, straps, shoelaces, etc. sometimes the creative display of details can often add different artistic conception to the whole wall!
3. The lowest floor of the wall display is generally used as a capacity area, and all products can be fully seen when facing this area during centralized display. The lower display area has the function of customers to choose different sizes, styles and prices. We can make more use of side hanging or stacking display to increase the flat effect and leave the impression of "full goods" to customers. Sometimes it is possible to make this area free of dead boards by using the method of alternating front hanging and side hanging. Different categories have different treatment modes for the lower area.
Here, we list some wall displays of categories:
luxury goods
Luxury category is a special group. The main difference of wall display is its capacity. Because many brands have clearly divided their product categories, their wall display is more about coordinating themes, styles and colors. Even many times, the clothing part has omitted a certain area of the wall display, and only one link is made. Simplicity and advanced is the primary principle of luxury goods! Ultra low density display supplemented by some decorative design props can enhance the overall beauty of the store.
Footwear and Bag Brands
Because of product attributes, wall display is very important for shoes and bags!
The SKU of the overall wall of shoes and bags needs to be more uniform visually than that of clothing. Except for the "indirect transition color series" display method, the absolute majority of shoes and bags brands do not have a large visible color block visually, which is convenient for the unity of the overall store.
"There is also a compact spacing relationship in the plumpness of the product, which will form a complete and comfortable visual experience!"
---Simon Li, brand display manager of shoes and bags
Since shoe bags are no longer used as accessories here, some interesting creative techniques are no longer displayed only on the top of the wall, but in the middle area, highlighting the brand's new products, stories, and the collocation and relevance between products.
Accessory brands or products
Because of the wide variety of accessories and completely different shapes and designs, the exhibitor can choose to "let himself fly" slightly. According to the color and style matching, the layout can be slightly casual, so as to enhance the lively sense of display and prevent consumers from feeling serious.
However, for fast fashion jewelry brands that specialize in selling accessories or whose customer unit price is not high, due to the large volume of shipments, tidiness is a very important display principle!
Household brands
Wall display is extremely important for home categories. In addition to being placed neatly, appropriate scene display and stacking techniques can bring home comfort, so that customers can directly imagine the appearance of products in their own homes when buying! As for how to partition the wall, it will depend on the tone of different brands.
Creative wall display and design
With the continuous development of the retail industry and people's pursuit of a sense of experience, there are more and more creative and artistic displays. A simple wall can have unlimited space to play.
Display lighting design
All the exhibitors know the importance of lighting in the exhibition! However, this is the problem that many managers are most likely to ignore.
The contrast of shop lighting should be the primary consideration of the operator! Lighting should ensure simple and high-quality guide guests into the store. It can make the guests stay in the store as long as possible and increase the probability of purchase.
Imperceptible guiding line Lighting attracts consumers to go to specific products and watch them carefully
Lighting creates environment and atmosphere, making customers calm, happy or excited
Brightness directly affects customers' mood and behavior, and changes consumption habits
Convey the professionalism and quality of the brand, and ultimately lead to the purchase desire of consumers!
1. Level I integrated lighting
Be responsible for the basic lighting of the whole store, mainly including embedded laminate lights, linear lights and sky lanterns, to provide basic lighting for the daily work of the store.
2. Key lighting
Focus on the key products to be promoted or sold, models, track spotlights and spotlights. It requires precise adjustment of direction, color temperature, illumination, etc.
3. Regional working lighting
The key lighting installed for the sale of an area is sometimes used at the cash register to brighten the whole area. It is a supplement to comprehensive lighting, and energy-saving lamps should be selected as far as possible.
4. Decorative lighting
Increase the sense of hierarchy of retail space lighting. At the same time, it can be used as a part of the soft decoration of the store to enhance the shopping atmosphere and sense of decoration. For example, large chandeliers, table lamps, floor lamps.
It should be noted that:
1. Ensure that the light shines on the product to increase the probability of being found. Don't laugh, many shop lights actually shine on the ground!
2. Establish consumers' initial impression of the store through lighting.
3. Change the brand image through lighting, so as to enhance customer stickiness.
4. Some categories need to pay more attention to the use of lights, such as jewelry stores
